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Homeground Festival
Homeground festival branding, Sydney Opera House
Homeground festival branding, Sydney Opera House
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Homeground Festival

Date

November 17, 2016

Category
Branding, Culture, Design, Digital, Festival
Tags
branding, graphic design, marketing communication, music
About This Project

An ongoing festival celebrating indigenous and first nations peoples, the 2016 rebrand for Homeground involved a collaboration between the Sydney Opera House design team and celebrated indigenous street artist Reko Rennie. Bright colours, mixed with indigenous inspired patterns and iconography worked to bring the festival to a more contemporary audience whilst maintaining a strong connection to tradition. The rollout for festival included everything from a brand new microsite to onsite signage, print programs, newspaper and outdoor advertising.