93 'til Infinity | Homeground festival branding, Sydney Opera House
Homeground festival branding, Sydney Opera House
Homeground festival branding, Sydney Opera House
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Homeground Festival

Homeground Festival 2016 Brand - Posters Homeground Festival brand, Sydney Opera House - Digi screen Homeground Festival brand, Sydney Opera House - Promo Hoarding Homeground Festival brand, Sydney Opera House - Foldout Brochure Homeground Festival brand, Sydney Opera House - Lighting the Sails Homeground Festival brand, Sydney Opera House - Dance posters Homeground Festival brand, Sydney Opera House - Welcome screen Homeground Festival brand, Sydney Opera House - Promo shirt Homeground Festival brand, Sydney Opera House - microsite Homeground Festival brand, Sydney Opera House - Site signage Homeground Festival brand, Sydney Opera House - Stage

Date

November 17, 2016

Category
Branding, Design, Digital
Tags
branding, graphic design, marketing communication, music
About This Project

An ongoing festival celebrating indigenous and first nations peoples, the 2016 rebrand for Homeground involved a collaboration between the Sydney Opera House design team and celebrated indigenous street artist Reko Rennie. Bright colours, mixed with indigenous inspired patterns and iconography worked to bring the festival to a more contemporary audience whilst maintaining a strong connection to tradition. The rollout for festival included everything from a brand new microsite to onsite signage, print programs, newspaper and outdoor advertising.